Microsoft Forms Coalition of Ad Publishers
ORLANDO, FLA. Microsoft has formed a coalition of prominent online publishers to consult on the development of PubCenter, its still-in-beta ad management tool.
The new Publisher Leadership Council includes Viacom, The New York Times Co., Dow Jones Online, Time Inc. and IAC. According to officials, the group’s members — most of whom typically compete with Microsoft for online ad dollars — will be provided with an opportunity to help shape the functionality and design of the PubCenter platform.
PubCenter
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