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NEW YORK The California Milk Processor Board, the originator of the iconic “Got milk?” ad campaign, is changing with the times.
The advertiser is making its first foray into gaming with an advergame, “Thrashteurizer,” available for download starting today. The game is part of the “White Gold” campaign created by Goodby, Silverstein & Partners a year ago with a series of music videos from a so-lame-it’s-cool fake rock band. The game communicates the key health benefits of drinking milk while challenging users to accumulate points by playing in tune with White Gold.
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