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NEW YORK Kids’ brands, like others, are shifting dollars into their digital ad buckets, say industry insiders — good news for entrenched category leaders Nick.com, Disney.com and CartoonNetwork.com.
At the same time, according to buyers, that space is far more competitive than just a few years ago, when TV-tied brands ruled. Virtual worlds and kids-oriented ad nets are attempting to steal market share, while non-ad-supported digital media outlets iPhone and the Nintendo Wii siphon more of kids’ time.
According
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