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NEW YORK Publicis Groupe’s Zenith Optimedia has confirmed a management shakeup within its North American research and analysis division, known as the Strategic Resources Group. Out is Bruce Goerlich, who had been president of the group, replaced by Tom Love, who ran Strategic Resources West and now becomes evp of the entire group, reporting to ZO North American CEO Tim Jones.
The Strategic Resources Group manages and provides insights into all media research, syndicated and proprietary, consumer research, future media and technology trends, data management and investment modeling via Ninah, its specialist company.
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