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I was in Cannes the other week. Not too bad, I guess. One night at an event hosted by a media company, I had a brief conversation where I was asked one of the questions I get asked at these sorts of things, where I am the “interactive guy” amongst the “ad guys.” Usually this question is “What’s next?” which I mostly take as an icebreaker. But this time it was phrased slightly differently. This dude was smart, and I was talking to him about being in the future business — doing the new thing right now, and attempting to be capable of doing the new thing five years from now, which necessitates a certain open-endedness to your world view and business model.
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