Benjamin Palmer
Facebook Makes Brands Stupid
Brand Marketing
Sometimes it seems like all the reblogging and reposting and retweeting is a bit of a Ponzi scheme: Someone at the top of the pyramid gets a lot of credit, [...]
The Next Stop for Location Services
Brand Marketing
Just when you’re getting used to Foursquare and Gowalla and Yelp and Facebook Places, there are new apps to check out. Since checking-in has gone mainstream, there are a few [...]
The Facebook Dilemma
Brand Marketing
Facebook privacy — or the lack thereof — has been in the news a lot, which is ironic because Facebook is a platform ostensibly based entirely on sharing. Obviously, people [...]
Is It a Post-Web World?
Brand Marketing
The cover story of the last issue of Wired was called “The Web Is Dead. Long Live the Internet.” The gist of the article — which to me was a [...]
(Not So) Annoying Places
Brand Marketing
I dragged half a dozen people to a new panini place after a meeting the other day because it had a Foursquare check-in offer: buy-one-get-one-free when you check-in with a [...]
Take a Walk on the Client Side
Brand Marketing
It’s hard to sell a client new ideas — especially digital ones. While I’m sure selling traditional ideas isn’t easy either, at least the medium is consistent. In the digital [...]
Majority Report
Brand Marketing
Technology is driving human behavior at such a pace that it has surpassed content as a mass motivator. If you’ve ever worked with a hardware company, you know about the [...]
Sales, Sales, Sales
Brand Marketing
Recently I went to the Web sites of some major athletic brands to do a little shopping. I didn’t actually intend to buy online — I was just browsing so [...]
The Digital World Goes Out and About
Brand Marketing
Integration used to mean your microsite looked like your TV and print ads, and your TV spots were tagged with a URL. The notion was solid at the time: TV [...]
The iPad Touch
Brand Marketing
I bought an iPad and it’s totally awesome. It’s a great, big iPhone without the phone and it will be a big success not only for Apple, but everyone that [...]