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NEW YORK Nationwide Insurance has launched a review of its ad account, the client has confirmed.
Last year, the company spent nearly $185 million in major measured media, according to TNS Media Intelligence. Spending through the first nine months of 2008 exceeded $180 million.
Both creative and media duties are in play, and Nationwide is using ABA Consulting in Addison, Texas, to manage the process, said sources. The client, however, may hold separate pitches for creative and media, according to sources.
The lead creative incumbent is Interpublic Group’s TM Advertising in Dallas and the lead media incumbent is IPG’s Universal McCann in New York.
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