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Travel isn’t an act—it’s an identity.
That’s the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis superstar Roger Federer and several of his fellow adventurers.
An anthem spot created by Anomaly Berlin and the brand’s internal team combines five individual shorts by five different directors celebrating individuals who are icons in their industries: Louis Vuitton men’s artistic director Virgil Abloh; model Adwoa Aboah; restaurateur Nobu Matsuhisa; and Dior men’s jewelry designer Yoon Ahn.
These men and women are literal and metaphysical travelers whose personal journeys amount to much more than a trip between one place and another.
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