“I’ve been a geek my whole life,” says Faris Yakob, McCann Erickson, New York’s newly named first chief technology strategist.
The 30-year-old has been exploring the future of brand communications since the heyday of the dot-com boom. He spent the last five years at strategic shop Naked Communications — in London, Sydney, Australia and, most recently, New York — working on projects including the “Orange Paper Film Festival” for Orange mobile phones. A collaboration between Naked and Poke, London, the competition asked users to create mini-movies, helping to advertise the first online video-editing application for mobile phone users.
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