A Sorry Outlook for 2009 Travel

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Pity the poor travel market. Earlier this year, it suffered when high fuel prices kept people at home. Now, gasoline is suddenly cheaper on an inflation-adjusted basis than it was 30 years ago. But with economic conditions inhospitable in almost every other respect, an Ipsos study (based on polling conducted in November) finds Americans still averse to spending on travel.

On the leisure-travel front, 10 percent of the respondents said they’ve already cancelled a trip they’d been planning to make by year’s end, and another 4 percent are considering such a step.

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