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NEW YORK Men’s professional tennis is serving up a new image. The ATP, next year, will debut a new $15 million ad campaign centered around the tagline “Feel it.” The rebranding effort is meant to better promote the sport globally and broaden the appeal of men’s professional tennis by making it easier to follow.
The governing body of tennis conducted two years of research to come up with ways to improve its marketing and fans’ enjoyment of the sport itself.
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