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NEW YORK Massive Inc., Microsoft’s in-game advertising subsidiary, has inked a pair of multi-year ad deals with game publisher Activision and its corporate sibling Blizzard Entertainment., a company specializing in Web-based multiplayer games.
The deal with Activision will see Massive deliver live ad placements within 18 individual games, including the latest version of Guitar Hero (Guitar Hero: World Tour) and the recently released James Bond: Quantum of Solace.
The agreement is limited to games issued for Microsoft’s Xbox 360 and PC games and marks an extension of Massive’s previous relationship with Activision.
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