NEW YORK It sure helps to have the “Guitar Hero” franchise. On Wednesday, two big video game companies reported quarterly earnings, with Activision Blizzard impressing investors and THQ depressing them.
Activision Blizzard gave most of the credit to “Guitar Hero” and its many spinoffs, and executives called the game one of the most successful entertainment products of all time, in any medium.
At last count, 24 million units had shipped worldwide. More will move ahead of the holidays, though executives were cautious not to set the bar too high given the sorry state of the economy.
Shares of Activision soared 11 percent in after-hours trading, when third-quarter results were announced.
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