Half of U.S. consumers in a recent survey said their preferred channel for contact from brands is email—but there’s a lot they don’t like about it.
Adobe’s 2018 Consumer Email Survey found that email is the most popular channel by far—followed by direct mail (20 percent); brand app, social media and text message (7 percent apiece); and chatbots (3 percent).
But 39 percent of respondents said they want marketing emails that are less promotional and instead give information.
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