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As the economy prompts most consumers to curtail their spending, travel marketers will look to wealthy folks to take up some of the slack. The Luxury Institute reports this month on the travel preferences of wealthy consumers (average net worth of $3.3 million, average household income of $332,000).
Fifty-eight percent said “scenery and nature” are the important factors for them in choosing a vacation destination. Since the rich these days are unlikely to be idle rich, many are interested in a “relaxing retreat” — a priority mentioned by 32 percent of respondents.
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