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NEW YORK Water is better when it’s not in a bottle. That’s the theme behind Pur Water Filtration’s new “Voice of water” TV campaign breaking this week. Owned by Procter & Gamble, the brand is taking on the besieged bottled water segment with a $45 million-plus campaign which taps Scrubs star Zach Braff as, literally, the voice of water.
“I’m water. I shouldn’t be trapped in a bottle. I’ve got things to do. Trees to grow.
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