Quattro, uLocate Team for iPhone
NEW YORK Quattro Wireless, a mobile ad network, has partnered with uLocate Communications, a publisher of mobile location-based services, to provide a platform for advertisers to target iPhone owners with what both parties believe to be an industry first to offer location-based advertising for the handheld device medium.
The deal will see the combined forces of Quattro’s In-App Network utilizing uLocate’s Where application — one of the top free downloaded applications at the Apple applications store, said Eswar Priyadarshan, chief technology officer for Quattro.
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