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NEW YORK In an unusual move, security software maker McAfee has picked digital shop Tribal DDB as its lead agency for all its advertising initiatives.
Omnicom Group’s Tribal won a review for the assignment against contenders that included Young & Rubicam and Dentsu, per sources. It covers digital, print, outdoor and some TV. McAfee, which used Y&R San Francisco for projects, did not previously have a global agency of record.
Spending was undisclosed. McAfee spent $5 million on advertising in 2007, according to Nielsen Monitor-Plus, and $3 million in the first six months of this year.
Tribal
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