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NEW YORK Universal Sports, a destination for amateur sports programming co-owned by NBCU and InterMedia Partners, will present the first multiplatform broadcast of the International Paralympic Games. The event takes place next month in Beijing.
The Paralympic Games features 4,000 athletes from some 150 countries competing in 20 sports, including swimming, horse riding and wheelchair basketball.
The presenting sponsor in the U.S. is General Electric. Visa is the associate sponsor.
Both GE and Visa will provide branded promotions with integrated media placements on Universal Sports TV and all of the participating parties’ Web sites.
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