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LOS ANGELES Independent Secret Weapon Marketing in Santa Monica, Calif., has been hired to launch Clearwire’s WiMax high-speed wireless service and roll it out in the top 100 domestic markets over the next two years.
“We have engaged them on a project base to help us launch our WiMax markets,” said Jeff Hall, director of marketing at the Kirkland, Wash.-based client.
He declined to project spending or identify the first markets that would be covered. Buying will continue to be handled by independent Applegate Media Group, New York.
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