Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Claudine Cheever is expected to join IPG’s McCann Worldgroup San Francisco as evp, executive planning director in August, capping a concerted effort to expand and integrate creative with the strategic planning disciplines, according to Matt Ross, the president of the shop.
Cheeve moves from crosstown Omnicom shop Goodby, Silverstein & Partners, where Cheever has been deputy planning director since 2003, building that agency’s department from eight to 43 people.
Ross said that his shop, though missing the leadership on top he expects from Cheever, has grown exponentially as the agency has put greater emphasis on planning as the “critical linking function” to “provide strategic insight that fuels creative, a key element of an overall strategic brain trust” that includes Universal McCann and creative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in