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LOS ANGELES Creative directors Jimmy Smith, Kerry Feuerman, Perry Fair and Jayanta Jenkins have joined Omnicom’s TBWA\Chiat\Day shop here, beefing up the Gatorade and Nissan/Infiniti businesses, according to Rob Schwartz, agency ecd.
Smith, 46, has been named group cd on the newly won Gatorade account. Smith’s background includes stints at Omnicom sibling BBDO in New York, where he worked on Motorola and independent Wieden + Kennedy, where he was a key player on the Nike team in Portland, Ore.
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