Global Warming's Chilling Effect

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Why are Americans slow to take eco-action? An Economist/YouGov/Polimetrix poll points toward one big reason. Even as global warming shoves other environmental issues out of the limelight, the public refuses to adopt a sense of urgency about it.

While 38 percent of respondents rated global warming as a “very serious” problem, a majority termed it either “somewhat serious” (32 percent) or “not very serious” (27 percent). Even among the 18-29-year-olds, who’ve come of age with the problem, fewer than half (47 percent) called it very serious.

Meanwhile,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in