NEW YORK Given an enviable case history like Mercedes-Benz USA, why hasn’t Merkley + Partners grown by leaps and bounds? And, with such a marquee client, why is the New York shop’s profile so low?
These are among the core questions facing Rob Moorman, the Omnicom Group agency’s new chief marketing officer. Moorman, who was named last week and starts tomorrow, left a broader, worldwide CMO role at Saatchi & Saatchi here to lead new business development at Merkley, a 257-person, single-office shop with revenue nearing $80 million.
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