DALLAS Independent agency Firehouse in Dallas has grown its relationship with Brinker International, adding creative chores on the company’s Romano’s Macaroni Grill without a review.
Romano’s spent about $1 million in measured media in the first quarter and $10 million during all of 2007, per Nielsen Monitor-Plus.
Omnicom’s Energy BBDO in Chicago previously handled the assignment.
Firehouse was tapped for Romano’s based on based the agency’s existing relationship with Brinkers’ Maggiano’s Little Italy brand and following the completion of Romano’s radio projects that are currently on air.
The
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