Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“Ask your doctor” has become one of the stock phrases of American English amid the proliferation of direct-to-consumer ads for prescription drugs. But the sight of doctors in the ads themselves does little to sway potential customers, finds a survey fielded by Princeton Survey Research Associates International for Rodale’s Prevention, Men’s Health and Women’s Health, with an assist from the U.S. Food and Drug Administration.
Seventy-five percent of respondents said the presence of a doctor in an ad doesn’t make the drug seem more effective — up seven percentage points from the number saying so last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in