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NEW YORK Renault-Nissan is reviewing its $1 billion Pan-European media account, seeking to consolidate duties for the two car brands at a single shop, according to sources.
The process will include the two European incumbents, Omnicom Group’s OMD, which handles Nissan’s estimated $200 million account, and Aegis Group’s Carat, which works on Renault’s estimated $800 million business, per sources.
Two years ago, Aegis Media won the $750 million European General Motors account, which sources said is managed separately from the Renault business to avoid any conflicts.
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