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NEW YORK To help fuel the resurgence of its popular shades, Luxottica is launching a campaign in support of the Ray-Ban Wayfarer Color Collection.
Five pop artists were selected, under “Project Colorize,” to come up with their interpretations of each of the brand’s five new products.
Their creations, based on the pink, ice blue and other new styles of Wayfarers, will be featured on billboards around New York beginning next month.
The billboards, which are expected to draw 16 million impressions monthly, will be co-branded with Marie Claire magazine.
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