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NEW YORK Online ad network and technology vendor 24/7 Real Media has announced a partnership with Mindset Media — a company that creates consumer profiles of Web users — that will enable the firm to provide advertisers with the ability to target ads based on their users’ personality traits.
Dubbed “Mindset Buys,” 24/7’s new offering promises to help advertisers reach specific psychographic groups on its 1,500 partners’ sites, such as people who exhibit creative or spontaneous personality traits (based on Mindset’s own survey data).
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