LOS ANGELES The U.S. Navy has begun soliciting bids for a new advertising contract, according to Capt. Thomas Buterbaugh, director of advertising and marketing, Navy Recruiting Command in Millington, Tenn.
The incumbent agency, Interpublic Group’s Campbell-Ewald, Warren, Mich., is expected to defend, said Buterbaugh. “The contractual limits [of the current pact lead] us to resolicit and recompete the work,” he said. “I hope [Campbell-Ewald] will be in the list of competitors.”
“This is all about new contract requirements,” said Mark Benner, corporate communications director at the agency.
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