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LOS ANGELES Independent RPA in Santa Monica, Calif., has won creative and media duties for Pentax following a review, the agency said. Estimated billings are $10 million.
“This is a great brand with a long history of making great products,” said Tom Kirk, evp, management account director at the shop. “We’re looking forward to breathing new life into the brand. They’ve been a little quiet and lacked a strong Web presence.”
“We believe RPA has the vision and resources to leverage the strong heritage of Pentax and reestablish our brand as a viable player in the U.S.,”
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