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NEW YORK Alec Gerster, former worldwide CEO at Interpublic Group’s Initiative, has joined Waltham, Mass.-based Navic Networks as chief marketing officer, a new position at the company.
Navic develops technology for addressable advertising and interactive TV, including servers that disseminate relevant ads across multiple platforms based on consumer behavioral targeting.
Gerster will be based in New York, establishing a presence for the firm in the heart of the agency community. Overall, Gerster is responsible for broadening industry awareness and usage of Navic’s digital targeting and optimized television advertising technologies.
“Alec’s extensive experience, perspective and insight will be invaluable as the media landscape continues to evolve with new attention to engagement, measurement and the imminent switch to digital broadcasting in 2009,” said Chet Kanojia, chief executive officer at Navic.
“Navic’s
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