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If we’re now in an economic dark age, a study suggests it portends “a coupon usage renaissance.” An Icom Information Communications survey of consumers found 45 percent saying they’re much more likely to use coupons during a recession. Another 22 percent said they’re somewhat more likely to do so.
If usage of coupons does increase, this would represent a reversal of recent trends. Icom says coupon renewal rates fell below 1 percent during the past 10 years.
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