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As an eighth grader in New Jersey, Marc Ecko would airbrush graffiti-style bubble letters onto his classmates jean jackets at their request. By the time he got to high school he had graduated to putting portraits of Nefertiti or Malcom X on their clothes for a fee.
“I grew up at a time when hip-hop and skateboarder culture were emerging. It was a time before they were hypercommercialized,” says Ecko, 36, the chairman and founder of Marc Ecko Enterprises, a New York-based company made up of clothing lines such as G-Unit and Zoo York, retail stores, skateboards and media properties that play a part in commercializing the very culture Ecko venerates.
His
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