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NEW YORK Interpublic Group’s Initiative has hired Jennifer Nyhan as vp, group account director to run the shop’s Cadbury Schweppes Americas Beverages business.
Initiative won the account in January after a review. Mediaedge:cia was the incumbent. For the first 11 months of 2007 the client spent $80 million on ads according to Nielsen Monitor-Plus. The 2006 total spend was approximately $140 million, per Nielsen.
Nyhan will be based in Los Angeles and report to Alan Cohen, president of Initiative’s West Coast operations.
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