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LOS ANGELES WPP Group’s Y&R has parted ways with Callaway Golf, according to sources.
The agency declined comment. The client could not be immediately reached.
Y&R handled only the Callaway-branded woods, irons, golf balls, brand marketing and women’s products, an estimated $15 million piece of the company’s overall business, per Nielsen Monitor-Plus. Across all its brands, Callaway spent $50 million on ads in 2007, per Nielsen. That spending supported brands such as Callaway, Odyssey, Ben Hogan and Top-Flite.
The
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