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NEW YORK Cold Stone Creamery looks to make consumers crave its premium ice cream with four new TV ads breaking March 9.
The high-end ice cream chain is targeting affluent women 18 to 44 with the new campaign that touts the many combinations they can create using its various ice creams and toppings. “Millions of combinations mean you can change your mind as often as you like . . . Cold Stone Creamery . .
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