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CHICAGO Crown Imports will conduct more than 100 shows in 50-plus markets under its Hispanic-targeted “Conexion Corona” concert series this year. Corona Extra, Corona Light and Modelo Especial will sponsor the events.
The Corona Extra leg of the series begins in September and will feature Alejandro Fernandez, a Latin Grammy Award winner and one of Mexico’s well-known performers of romantic songs and mariachi favorites. Fernandez has sold more than 20 million records.
Corona Light is sponsoring the Latino pop band La Quinta Estacion, which will tour from April though May.
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