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NEW YORK Jawbone, the Bluetooth headset, takes its noise-elimination claims quite literally in a new online campaign — with unexpectedly violent results.
In a series of four Web films lensed by music video director Sam Beyer, the audio accessory made by Aliph in San Francisco is portrayed as keeping out so much noise that a shark can eat a group of teens, an obnoxious restaurant diner can drown in his soup, two male rugby players can make out in a crowded bar and a racist customer can be beaten to death at a dry cleaner without the nearby Jawbone user even noticing.
“If
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