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“What Happens in Vegas, Stays in Vegas,” goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently typified the Vegas experience with dizzying montages of nonstop partying, but a heartwarming new spot is elbowing out the old and striking a new tone.
The “Now & Then” campaign features two women who met and fell in love in Vegas before realizing they wanted to continue their love story in the famed city.
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