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By Steve McClellan
In a bid to help marketers measure audiences for ads across TV, online and (eventually) mobile platforms by a common metric, Nielsen unveiled a new system Monday—to be launched commercially next year—that will provide, for the first time, TV-type ratings for Internet display and video spots on sites like Facebook and Yahoo!
The new system, called Nielsen Online Campaign Ratings, presented during Advertising Week, will enable Nielsen to combine data from its own online rating panels with data from third-party contributors like Facebook to more precisely measure how many people—by gender, age, reach and frequency–are viewing ads online.
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