Hey, remember that funny old thing called TV?

Does TV advertising work? Opinions varied, but most CMOs gathered at an Advertising Week panel hosted by Fast Company on Wednesday agreed that yes, it does work quite well.
  “It still works, but not by itself,” said Beth Comstock, CMO of GE. “You need other things to activate it. There’s a whole media ecosystem to get your story out there.” Barry Judge, CMO of Best Buy, agreed. In fact, he’s so sure it works, he was promoting Best Buy’s in-store TV network, Best Buy On, which launched a year ago and has its own upfront in December.