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NEW YORK It’s a little disturbing how well ad agencies create commercials that depict ad agencies as pretentious and self indulgent.
Anyhow, Goodby, Silverstein & Partners makes the most of that grand tradition in its first spot for Commonwealth Bank of Australia.
The first half of the spot includes a dusty old coot summoning an army of dune-buggy-driving koala bears, then throwing a boomerang into the night sky to shatter the Southern Cross—or something like that. It’s accompanied by a portent-heavy voiceover: “We are the bold.
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