Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Start-up ratings service Quantcast is gaining momentum with clients seeking an alternative way to measure Web traffic.
Last week, the firm announced $20 million in financing. Recently, digital ad vet Adam Gerber became CMO. And Quantcast has signed up 20,000 publishers to participate in its “qualified publisher program,” including sites operated by CBS, Fox and Belo.
Unlike companies such as Nielsen Online and comScore Media Metrix, Quantcast offers publishers and advertisers detailed info based on real data.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in