BOSTON IT security firm Kaspersky Lab has hired Duffy & Shanley for a national brand campaign following a review led by consultancy Pile and Co. here.
The independent shop in Providence, R.I., will handle creative development, promotions, media buying and planning chores. Work breaks next month and targets businesses of all sizes and individual users seeking security and anti-virus software. Ad spending for the first six months will be $1.5 million.
This will mark the company’s first major image-building and product push since it entered the North American market three years ago.
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