NEW YORK Burlington Coat Factory Warehouse has hired consultancy Ark Advisors to manage a review of media duties on its ad account, Burlington confirmed today.
The incumbent, Interpublic Group’s Initiative in New York, has accepted an invitation to defend, and the review will be completed early in the second quarter of 2008, according to the client. Ark’s New York office is handling the assignment.
“We have had a long and successful relationship with Initiative,” said Garry Graham, evp, marketing at the Burlington, N.J.-based
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