Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Den and Ken Buongiorno are hardly household names, but Totino’s is banking on the New Jersey action-sports fans to help the brand reach teenagers.
The General Mills snack brand is using its sponsorship of the ESPN Winter X-Games 12, which runs from Jan. 24-27, to launch a campaign that centers on a series of 18 Web videos of the brothers during their cross-country trip from the Garden State to Aspen, Colo., where the X-Games are being held.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in