Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK It’s been a big day for Publicis Groupe media shops in Europe.
Zenith Optimedia added L’Oreal’s French media duties. Those chores are worth $700 million-plus, per sources. Separately, telecom giant BT Group has handed its consolidated $130 million global media planning and buying account to Starcom and Zed Media.
The L’Oreal assignment comes two years after the client appointed ZO as its media planning and buying partner in more than 15 European countries. Previously, the client handled the account in-house in France.
All
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in