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NEW YORK Having conquered old media, Chris Di Cesare is now taking on new media as the first director of marketing at YouTube.
Di Cesare was formerly director of creative marketing at Microsoft. He accepted the new post two months ago, after spending 12 years at Microsoft, Redmond, Wash., working on the Xbox group.
Di Cesare helped launch Xbox and Xbox 360, and most recently helmed the biggest entertainment launch ever. Halo 3 generated $170 million in sales in its first 24 hours, outpacing not only any game ever launched, but also any movie ever launched.
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