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LOS ANGELES IHOP is in final negotiations to name MDC Partners’ VitroRobertson to handle creative chores on its $80 million ad account, according to sources.
An IHOP representative declined comment and said a formal announcement would be issued later today.
Neither the San Diego-based agency nor the other finalists—the incumbent, Interpublic Group’s McCann Erickson here, and independent Tactic, Santa Monica, Calif.—could be reached for comment.
Russel Wohlwerth of Ark Advisors, who also was not available, led the search.
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